PROJECT X is founded on the idea that products are currently being designed in a vacuum. There is no “outside-the-box thinking”; no fresh ideas. PROJECT X seeks to take the mold and break it by introducing new technology to product categories in the marketplace and give the consumer a whole new experience in the off-road marketplace and beyond. Originally conceptualized as an off-road lighting brand, our team began to look at how in-vehicle accessories are installed and controlled. Surprisingly, with all the commonly used products there were no total solutions for a single ecosystem which could easily control the devices. In an increasingly wirelessly connected world, the industry standard still relies heavily on hard wiring devices both for power and control. With this in mind, we had a clear path: create a total solution for vehicle lighting, control and mounting. Challenge the standard and develop an innovative and reliable wireless control system that would push the envelope and set a new industry standard.