Hot Wheels

No1 Selling Toy Partnership.

Globally recognized Hot Wheels partnered with Horizon Brands in 2020 with a single goal, to develop a iconic range of automotive air care products. Elliot Handler conceived the first Hot Wheels in 1968 with the vision to develop “hot rod” style scaled models with an individual design flare that has grown into the multi-generational brand today loved by children and adults alike. 

From the first introduction of the customized, big wheel, flamed paint jobbed, small scale models, the brand has gone on to develop over 20,000 models, selling over six billion units. Hot Wheels celebrates it birthday on May 18th making the brand 52 years old, in those 52 years the brand has achieved some amazing milestones including breaking 3 Guinness World Records. The brand has never been more relevant with the hash tag #HOTWHEELS being shared every 30 seconds on social media.

Horizon brands has worked with Hot Wheels rich heritage to bring to life a range of automotive air fresheners. From the exclusively developed fragrances to the mounting options available no detail has been overlooked, making this range worthy of the “Hot Wheels” stamp of approval… It's not the same without the flame!

Do you remember your first car?