October 20, 2023


October 10th, 2023

RE: TYPE S Auto Unveils Next-Generation Automotive Accessories at SEMA 2023


Showcasing the Award-Winning LED Kit, the innovative Jump Starter with Tire Inflator, and the Pinnacle of AI Dashcams , and the Revolutionary Solar Powered Wireless Backup Camera.



Costa Mesa, CA - TYPE S Auto, a leader in automotive accessories, is thrilled to announce their presence at this year’s SEMA show. Known for their commitment to excellence TYPE S Auto is proud to announce the launch of their latest products, setting new standards in vehicle enhancement and safety.

When it comes to creating automotive accessories drivers can rely on, Horizon Brands President Benson Leung had the following to say: "Horizon Brands has always believed that the heart of true innovation lies in the relentless pursuit of excellence. Each product we introduce is a testament to our commitment to pushing boundaries, challenging the status quo, and elevating the consumer experience.” The products being showcased today reinforce that commitment.

The 72" TYPE S Formula DRIFT Pro Series Ultra-Slim Smart LED Trim Kit


Building on last year's SEMA's Best New Interior Accessory Product Runner-Up award, this new smart LED trim kit is now available for model-specific applications. With its low-profile fiber-optic piping, it revolutionizes DIY dash and side panel illumination. 


Key features include:

  • Voice-Controlled Lighting: First-to-market innovation with voice-controlled vehicle lighting, the TYPE S Formula DRIFT Pro Series Ultra-Slim Smart LED Trim Kit allows the user to create, save, and control presets with Siri or Google Assistant. 
  • Bright, Ultra-Slim Seamless Light: High-intensity LEDs ensure consistent color along each strip. Choose from 49 preset colors, 20 preset sequences, 18 scan patterns, and 8 mode settings including music sync, glow, prism, cycle, blink, fade, scan, and strobe.
  • Photo Matching and Dynamic Color Effects: Create custom colors by using the phone’s camera or saved photos. Control lighting color and mode speed with the TYPE S LED app.
  • Fitment: The TYPE S Formula DRIFT Pro Series Ultra-Slim Smart LED Trim Kit is designed for universal application with model-specific fitments available for both the 2015-2023 Ford Mustang and the 2019-2023 Toyota Supra. 


Never let a dead battery or flat tire disrupt your journey. The TYPE S 12V Jump Starter and Inflator combo is your ultimate roadside assistant.

Features include:

  • Powerful Jump-Starting: Capable of jump-starting up to 6.0L gas or 3.0L diesel engines.
  • Integrated Intelli-Step LCD Jump Guide: Real-time step-by-step jump-starting instructions in multiple languages displayed on the screen with tire pressure gauge and settings control.
  • Inflator with PSI Gauge:Easily inflate vehicle tires, bike tires, balls, and mattresses with the built-in 150PSI inflator.
  • Power On-The-Go:LiFePO4-Powered 8,000mAh power bank that fast-charges USB-A and USB-C powered devices. Get over 5,000 charge cycles and a 6-month shelf-life when fully charged.
  • Multi-Mode LED Floodlight: Equipped with a dual-color, multi-mode LED floodlight that offers both red and white lights for strobe, hazard, and emergency S.O.S modes.


TYPE S T400 PLUS 4K Full-Coverage Dashcam with AI Driver Assistant Functions



Introducing the T400 PLUS. This state-of-the-art dashcam is the epitome of innovation and offers unparalleled vehicular security. 


Notable features include:

  • AI Driver Assistance: Benefit from advanced safety features like forward and rear collision warnings, pedestrian collision warnings, stop & go notifications, lane departure warnings, and blind spot warnings when you install both the 4K dashcam and 1080p read cam included in the kit. 
  • Maintain control: Choose between a beep or voice prompt, turn AI features on and off, and adjust each AI feature’s sensitivity independently.
  • Full Coverage:Capture everything up ahead and behind with the 4K front-facing dash cam and included, but optional, 1080p rear camera
  • Smart Incident Recording:A built-in G-Sensor ensures crucial footage is preserved in the event of an accident or collision, autonomously sending the footage to a specified folder to avoid being overwritten.
  • Park & Record: Experience 24/7 vehicle surveillance, even when parked. When hard-wired, the integrated G-sensor triggers automatically to record a 20-second video upon impact or collision.
  • Enhanced Night Vision: Uninterrupted, crystal clear 4K ultra-high-definition recording in all conditions with a Wide Dynamic Range that kicks in when low-light conditions are detected.
  • Easy Access to Videos: Seamless integration with the TYPE S Drive app.

TYPE S HD Solar Powered Wireless Backup Camera with Ultrasonic Sensor



Designed to give drivers an OEM-like backup camera experience, this device seamlessly integrates two of our top features: a solar-powered wireless backup camera and an ultrasonic backup sensor ensuring a clear view of obstacles with audible warnings.

Key Features:

  • Solar-Powered Self-Charging: No need for regular charging or complex hardwiring.
  • Easy Installation: Built into a license plate frame for simple setup.
  • Ultra-Wide Coverage: 160° wide-angle lens ensures comprehensive rear view.
  • Enhanced Night Vision: Superior night vision capabilities for safe driving in low-light conditions.
  • Hand Wave Activation: Activate the 6" HD 720P LCD monitor with a simple hand gesture.


TYPE S Auto invites attendees to experience these innovations firsthand at their SEMA booth.

For more information, visit https://typesauto.com/ or contact Fabrizia Cannalonga


About TYPE S Auto
For over 20 years, TYPE S Auto has been committed to innovation and quality, offering drivers the best automotive accessories for vehicle personalization and safety. TYPE S has lit the way, given drivers the power to continue the journey, provided visibility where it's needed most, and helped record every moment. In the dynamic world of automotive enhancements, TYPE S Auto stands as a beacon of innovation and quality.


Contact:Fabrizia Cannalonga, VP Horizon Brands

Email: fabriziacannalonga@horizon-brands.com

Phone: 949-625-2607